Providing solid
foundations for
entrepreneurs

We have the tools you need to start your business right – the first time.
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New Business Financing

Whether your business came about from a grassroots effort or a capital raise, General Financial provides startup business financing to increase profitability or to adjust your burn rate. If this is your first business loan experience, we provide you the business credit building blocks. Together we will create a resilient launchpad for years of growth. Without historical business revenue and data, we rely more on your relevant industry experience, personal credit history, current and future cashflow estimates, along with your general ability to repay. Build smarter, not harder.

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Key Benefits

  • 01 Providing capital needed to launch a new business We help you get off the ground and start generating revenue.
  • 02 Cover the costs of marketing and advertising Increase your visibility and competitive advantage without breaking the bank.
  • 03 Secure a lease or purchase a commercial space We help you create a financial cushion to help you get off the ground.
  • 04 Access to funding for research and development Build and grow your business without upfront capital.
American entrepreneur

Mark Cuban

I get this all the time, which is crazy: ‘I want to be rich. What kind of company should I start?’ You can’t do that. It doesn’t work like that. You’ve got to be good at something and not only be good at it, but you’ve got to love it, and then you’re willing to work and do whatever it takes.
Application Only
Financing up to $250,000 available with a simple one page application
Master Loan/Lease
Multi-transaction financing available for large fleet financing

Why Work With Us

  • Maximize Cash Flow Let the equipment you buy pay for itself over time with a fixed monthly payment
  • Customizable Programs Select the term and structure that best integrates into your business model
  • Tax Advantages We offer a full suite of financial products to maximize your business’ tax savings
  • No Prepayment Penalties There may be benefits and cost savings to your business when paying off early
  • 120% Financing Freight and Installation may be financed, along with cash back, to help upfront costs such as mobilization
  • Auction Funding We crush auction timeline demands. Get your letter of credit before you start bidding.